Keyword search in SEO (Search Engine Optimization) is the process of researching and identifying the specific words and phrases (i.e., keywords) that people use to search for information, products, and services on search engines like Google, Bing, or DuckDuckGo. Keyword research typically involves using various tools and techniques to identify the most relevant and popular keywords for a particular niche or industry. Some of the factors that are considered when selecting keywords include search volume, competition, relevance, and intent. Once the keyword research is completed, the keywords are incorporated into the website’s content, metadata, and other on-page elements to help search engines better understand the content and context of the website.

What Purpose Of Keyword Research in SEO?

The main purpose of keyword research is to understand what people are searching for and how often they are searching for it. By identifying relevant and popular keywords, website owners can optimize their website’s content, metadata, and other on-page elements to improve their website’s visibility in search engine results pages (SERPs).

 

Best Keyword Analysis Tools List

There are many keyword research tools available online, each with its own unique features and benefits. Here is the list we have listed the 10+ most popular keyword research tools, along with their features:

1. Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that allows users to find and research relevant keywords for their websites. This tool provides data on the search volume, competition, and estimated cost per click (CPC) for each keyword. It also provides keyword suggestions based on the website’s landing page or seed keywords.

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2. SEMrush

SEMrush is a paid tool that provides a comprehensive suite of SEO and digital marketing tools. It includes a keyword research tool that provides data on search volume, keyword difficulty, and related keywords. It also provides data on the organic search results for each keyword, allowing users to understand the competition for each keyword.

3. Ahrefs

Ahrefs is another paid tool that provides a suite of SEO and digital marketing tools. Its keyword research tool provides data on search volume, keyword difficulty, and related keywords. It also provides data on the backlinks and organic search results for each keyword, allowing users to understand the competition for each keyword.

4. Keyword Tool

Keyword Tool is a free and paid tool that provides keyword suggestions for Google, Bing, YouTube, and Amazon. It provides data on search volume, CPC, and competition for each keyword. It also provides long-tail keyword suggestions and autocomplete suggestions based on the user’s seed keyword.

5. Moz Keyword Explorer

Moz Keyword Explorer is a paid tool that provides data on search volume, keyword difficulty, and related keywords. It also provides data on the organic search results for each keyword, allowing users to understand the competition for each keyword. Moz Keyword Explorer also includes a feature called “Keyword Lists,” which allows users to organize and save their keyword research.

6. KWFinder

KWFinder is a paid tool provided by Mangools that offers data on search volume, keyword difficulty, and related keywords. It also provides data on the organic search results and SERP features for each keyword, allowing users to understand the competition for each keyword. Additionally, the tool offers a “Question” tab that provides keyword suggestions based on questions that people are asking in search engines.

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7. Keyword Explorer by Mangools

Keyword Explorer is a paid tool provided by Mangools that offers data on search volume, keyword difficulty, and related keywords. It also provides data on the organic search results and SERP features for each keyword, allowing users to understand the competition for each keyword. Additionally, the tool offers keyword suggestions and a keyword difficulty score to help users find low-competition, high-volume keywords.

8. Keyword Surfer

Keyword Surfer is a free Chrome extension that provides search volume, CPC, and competition data for keywords directly in the Google search results page. It also provides data on related keywords and offers a keyword density analysis tool to help users optimize their content for specific keywords.

9. Answer the Public

Answer the Public is a free tool that provides keyword suggestions based on questions and phrases that people are searching for. It helps users understand the “who, what, when, where, why, and how” questions that people ask about a particular topic, providing data on long-tail keywords and related search terms.

10. SpyFu

SpyFu is a paid tool that offers data on search volume, keyword difficulty, and related keywords. It also provides data on the organic search results and SERP features for each keyword, allowing users to understand the competition for each keyword. Additionally, the tool offers competitor analysis and PPC data to help users improve their SEO and PPC campaigns.

11. Ubersuggest

Ubersuggest is a free and paid tool that provides keyword suggestions based on a user’s seed keyword. It provides data on search volume, CPC, and competition for each keyword. It also provides long-tail keyword suggestions and autocomplete suggestions based on the user’s seed keyword.

Conclusion

All of the SEO keyword finder tools recommended here have their own unique features and benefits, so it is important to review and evaluate each tool and choose the one that best suits your specific needs and budget.